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Nudge Community Builders

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This section of our guidance has a quick overview of our aims and strategic framework. For more detail on our funding priorities and the long-term outcomes we're looking to support, click on the relevant aim in the menu.

Our strategy

Our strategy focuses on three interdependent aims:

  • Improving Our Natural World
  • Tackling injustice to deliver A Fairer Future
  • Nurturing Creative, Confident Communities

See our full strategic plan.


Our Natural World

Our Natural World

We want to ensure that our natural world is restored and protected and that people benefit from its recovery.

Learn more about our funding priorities in Our Natural World.

Impact goals by 2030 Priorities
Preserved and improved species health and habitats. Peat 

Space for nature
Clean and healthy freshwater. Freshwater
Sustainable and ethical food. Nature friendly farming

Fishing in tandem with nature

A Fairer Future

A Fairer Future

A fairer future will require changes to systems and structures, while building the power and capacity of people and organisations. We want to provide the support and space to enable others we work alongside to create lasting change, and to challenge systems that stand in the way.

Learn more about our funding priorities in A Fairer Future.

Impact goals by 2030 Priorities
Improved systems, policy and practice.

Organisations are strengthened to use their power to tackle systemic injustice and inequity.

Organisations work together and build movements to tackle systemic injustice and inequity.
Arts and creativity making change

Children and young people’s rights

Racial justice

Gender justice

Migrant justice

Creative, Confident Communities

Creative, Confident Communities

We want to strengthen the bonds in communities, helping local people to build vibrant, confident places where they can fulfil their creative, human, and economic potential. Places where the local economy works better for the people who live there, where there is equality of access to arts and culture, and where communities are at the heart of change.

Learn more about our funding priorities in Creative, Confident Communities.

Impact goals by 2030 Priorities
Communities use their power to make change happen. Communities working together for change
Local economies work better for the people who live there. Community driven enterprise and regeneration
Culture and creativity build thriving communities. Community-led art and creativity

A Sector Fit for the Future

Alongside our three main aims, we want to enable a stronger, inclusive, and innovative sector. This includes support for new ideas and key infrastructure organisations.

Applications for this support are by invitation only.

Learn more about our funding for A Sector Fit for the Future.

New Ideas

We are committed to supporting organisations with vital, new or unusual ideas on the issues we care about. Ideas which could change the way we work, think, or create in future.

We want to support organisations that are grounded in evidence or experience, which have already delivered some initial work and have a workable governance model in place or are working towards one. They might be entrepreneurial, or want to shake up existing ways of working, and will now be ready to learn and develop. We want our funding to move organisations on to being able to take on additional support in the future; to grow an acorn into an oak.

Organisations with new ideas which already meet our funding criteria should take the quiz and submit an expression of interest. In addition, we will be working with partners (other funders, the organisations we fund, and other support schemes for new ideas in our sectors) to identify new ideas we could support which are at an earlier stage and might not get through our applicant quiz. We will contact organisations proactively to apply for this support.

Infrastructure

Under our funding priorities we will support infrastructure, “backbone”, or second tier organisations which are key to achieving our impact goals. We are interested in progressive organisations which can accelerate collaboration, further best practice, or amplify collective voice.

In addition, we will identify and support a few key players that are doing essential work across all our sectors and impact goals. We are looking for organisations that can move issues on, accelerate the pace of change or stop wasted effort. We also want our funding to ensure future independence, capacity and integrity of the charity and social enterprise sector.

Infrastructure organisations which are working directly towards our funding priorities should take the quiz and submit an expression of interest. For infrastructure organisations working more broadly, across all our sectors or goals, we will contact organisations proactively to apply for this support.