Please note that we updated our strategy for A Fairer Future in July 2022. Read our blog about the changes and the new priorities.
The information on this page refers to our priorities in our original strategy for A Fairer Future.
We believe creative activity can help people facing difficult social or personal issues and can be a powerful way to call attention to inequality and injustice.
We are interested in those who use the power of creativity to address vital issues and help individuals and communities to reach their potential.
What we want to achieve
- Impact goal
Everyone can access the benefits of culture and creativity
- Long-term outcomes
- The power of creativity to change lives, perceptions and relationships is available to all
- Creativity is a proven and valued tool for addressing and raising the profile of social and environmental issues
- Creativity and culture are a key part of individual and collective recovery from the impacts of COVID-19 and beyond